CLIENT // Springfree™ Trampoline Inc.

TARGET AUDIENCE // Walk-in, drive by traffic, mall shoppers, homeowners.

CONCEPT // To come up with design tactics and solution so that the visual elements inside and outside the Springfree Experience Centers match the outlook of the brand style while maintaining an innovation and fun approach.

DESIGN ISSUES // It’s a challenge to keep consistency with experimental marketing approaches and programs in retail environment each year and it is expected from a young company. Various spaces and size of stores across North America, different marketing needs and setup across regions like Australia including product display in outdoor setup.

DESIGN PROCESS // Collaborated with senior management, architects, interior designers, marketing and communication departments, customer service departments, developers, contractors and played a pivotal role in ensuring consistency in key design elements including Logo, Signage & material, POP, image assets, application of appropriate color codes, messaging on display, digital content within budget.

SPECIAL THANKS // Steve Holmes, Doug Hill, Amy Holmes, Michael Crane, Mike Bradica, Cheryl Maclean, Erin Roux, Nafeisa Shukair, Angela Baclao, Kerry Mcintee, Amelia Malloy, Chris Hannington, Saugar Sainju, Kelly Smith, Damis Fant and Linda Lomus (Interior designer & layout).

SCOPE // Retail Design, Branding, Interior Design, POP displays, Digital Engagement, Signage (shown in Lexan Polycarbonate and aluminum)

INDUSTRY // Sports, Technology, Recreation.