GSK MyPharmAssist Workbook
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Brand Guideline
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GSK MyPharmAssist Workbook // Brand Guideline //
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CLIENT // GSK
AGENCY // McCann, Maximum60
TARGET AUDIENCE // Pharmacists
CONCEPT // myPharmAssist™ was GSK’s global educational program tailored specifically to retail pharmacists, pharmacy assistants, and pharmacy owners. The program consisted of educational modules, guides, and tools designed to meet the needs of each pharmacy team member. The client developed content globally for use in printed materials, digital applications, and live meetings across all GSK global categories. The purpose of designing these templates was to allow markets to easily localize and translate global content. The template allowed marketers to simply copy and paste their local content into the global format without involving a creative agency or graphic designers.
DESIGN PROCESS // Collaborated with the Accounts team to update design elements in the GSK Brand Guidelines and template layouts, ensuring consistency across the global market.
SPECIAL THANKS // Tanya Dawood, Jacqueline Bain, Robert Farrell
SCOPE // Workbook Template
INDUSTRY // Multinational Pharmaceutical and Biotechnology
All rights reserved by McCann.
