CLIENT // Springfree™ Trampoline Inc. by Goba Sports

TARGET AUDIENCE // Young homeowners, families with kids, stay-at-home moms, retailers.

CONCEPT // Positioning the brand and packaging to appeal to a broader audience globally, including retail partners. Includes a look inside a trampoline factory in Dongguan, China: welding, assembly, packing, and shipping.

DESIGN ISSUES // Springfree™ Trampoline is a fast-rising company selling direct in Australia and New Zealand, and through dealer networks in China, Thailand, the UK, France, Germany, Italy, Spain, the Czech Republic and the Middle East. Costco, Walmart, Sears, Canadian Tire, Toys"R"Us and dealers across the USA and Canada have all carried the trampoline. The packaging needed one design solution that met every market’s requirements.

DESIGN PROCESS // The goal was a design that created impact without losing the equity of an internationally distributed brand. The packaging introduces a logo for each model, a different color tone and shape for each product, the Springfree Olympian Brand Ambassadors, the safety features, and the fun of jumping, all to distinguish what makes the product unique. I had a chance to visit suppliers and printers in China, and photographed on-site at the Dongguan factory, from steel frames and welding to packing and container loading.

SPECIAL THANKS // Steve Holmes, Doug Hill, Michael Crane, Tom Froese, Saugar Sainju, Norm O’Hara, Rueben Miller, Hamish McIntyre.

SCOPE // Packaging Design, Branding, Factory Photography

INDUSTRY // Sports, Manufacturing, Recreation.